Tuesday, April 27, 2010


Lately I've seen a couple of TV commercials that actually impressed me with their sheer audacity and entertainment value. No, I'm not talking about that mayonaisse commercial where an obnoxious group of young pretties spasms around at a rooftop party while the announcer tries to sell you on the idea that eating that brand of mayo makes you the most daring thing since the flapper. (They're eating MAYO? ...on a SANDWICH???? why they're so radical and "in my face"! I'll abandon everything I thought I knew and start a cult in their honor)

On commercial that made an impression with me was for....wait for it...an "egg cracker"! Have you seen this? The first time I saw it I was waiting for the evidence that it was some kind of joke, but it never came. Apparently someone came up with the ultimate kitchen gadget, a device that will crack eggs "perfectly" every time. The announcer starts by reminding us of the shame we felt over the poorly cracked eggs in our past, and asks if we are "tired" of finding egg shells in our omlettes (as a woman spits them out disgustedly to prove the point) or of having to wipe up those egg spills on the stove (ain't THAT the truth). Well, with Mr. Lickedy-Split (or whatever it was called), you no longer have to live in fear of hen fruit. The offer also came with (and I'm not lying about any of this) a device to scramble your eggs while they are still INSIDE THE SHELL!!! Land o' Lakes, what a device! It looked like a little pen you jam into the bottom of the egg to swirl up the contents before using the egg craker to dispense them sanitarily into your fry pan. And you can get BOTH of these for....wait for it...."TWO EASY PAYMENTS OF TEN DOLLARS"!!!! Now realitically, the only people who would have THAT much problem with eggs either lack opposable thumbs or have tried to have their dog crack their eggs for them. For the sheet stones it takes to sell such a product, though, I LOVED THAT COMMERCIAL!

The other was for Old Spice body wash. It started with a young male model type wearing a towel and a smile as he speaks to you from a sauna. He asks the ladies watching "look at me....now look at your husband....now look at ME again.." We quickly see he is Mr. Smug humorously personified, as he tells the ladies that, while hubby may never match his uber-glam male beauty, they can SMELL like him with the Old Spice Body Wash. This commercial was REALLY well filmed, as Mr. Smug walks from the sauna onto the deck of a ship, frequently calling up examples of things that drive the women-folk mad (e.g. "two tickets to that thing you want to see") and the similar effect the body wash will have with the poor shmoe husbands out there. The point made and pitch finished, Mr. Smug ends by pointing out "I'm on a horse". After seeing this commercial for the first time I had to pause for a couple of seconds deciding if I liked it or not. As it turned out...I LOVED THAT COMMERCIAL!

1 comment:

Nat said...

But what if I can't afford two easy payments of $10?

I also LOVE that Old Spice commercial. Brilliant.